Our coffee is brewed for the working class, and our sponsorships reflect that. We don't need the biggest names or the flashiest resumes. We're looking for real people, athletes grinding through early morning training sessions, creators building something from nothing, community leaders making a difference, and anyone who embodies the spirit of hard work and authenticity.
We're not looking for perfection. We're looking for authenticity, hustle, and heart. Our ideal partners share these values:
You show up and put in the effort, even when no one's watching. You understand that success is built on consistency and dedication.
You're genuine with your audience and your community. No pretense, no fake personas—just real talk and real connection.
You lift others up. Whether that's coaching, mentoring, or simply being a positive presence, you make your community better.
You're always learning, improving, and pushing forward. You don't need to be the best, you just need to be committed to getting better.
When you partner with us, you'll receive:
Coffee products to fuel your training, work, or creative sessions
Exclusive discount codes to share with your audience
Featured spotlight on our social media and website
Early access to new products and limited releases
Co-branded content opportunities
Support from a brand that genuinely believes in what you're doing
Absolutely not. We care more about your authenticity and engagement than your follower count. Whether you have 100 followers or 100,000, if you embody our values and connect genuinely with your community, we want to hear from you.
If you're putting in the work, we're interested. We also support non-athletic pursuits like content creation, entrepreneurship, and community organizing.
We review applications on a rolling basis and aim to respond within 2-3 weeks. We read every single submission personally, so it may take a bit longer during busy periods.
We keep it simple. We ask that you authentically share our brand with your audience through social media posts, content creation, or community engagement, however it fits naturally into what you're already doing. No fake endorsements, just genuine recommendations.
Most of our partnerships are product-based sponsorships where we provide free coffee and brand support. For select partnerships with specific content requirements, we may discuss additional compensation. We're upfront about everything during the selection process.
Yes! We understand that many athletes and creators work with multiple partners. As long as there's no conflict with competing coffee brands, we're open to working together.
Even better. We love supporting people at the beginning of their journey. If you've got the drive, the work ethic, and the authenticity, your experience level doesn't matter to us.
We do! If you're organizing a community event, running a local team, or putting together something that aligns with our values, reach out through the application form and tell us about it.